Audience Analytics
With Relevance One, you’ll know precisely how well you’re succeeding in drawing your target audience into your store. Continuous and accurate age and gender measurements show when men and women of different ages frequent your business, throughout the day and week, enabling you to deliver a more effective, targeted service. Measure attention paid to window displays and digital signage campaigns. Compare changes in demographics and attentiveness across all stores in different regions for marketing precision.
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Breakdown by gender
Breakdown by age
Average dwell and attention time
Visual engagement
What are the demographics of foot traffic into the store?
Relevance One doesn’t merely measure foot traffic; Audience Analytics enriches that data by applying age and gender specifics to every counted visitor.
When do more men shop in the store? More women?
Relevance One Audience Analytics reveals patterns of male and female store visits, as well as trends among age groups.
Are my marketing campaigns bringing in the targeted age groups?
Relevance One Audience Analytics solution measures ages of all visitors. Pinpoint exactly how you’re doing with the age group you need most.
